Combine a natural gift for communication with enthusiasm, confidence and energy and you have a powerful driving force. Add that to a sales environment and you create a revenue-making machine. That pretty well sums up Julian Martin and his 18-year sales career. As a sales manager and director, Martin realised that the art of salesmanship wasn't easily conveyed to others. In order to grasp the science of it, he has taken the best sales practices and broken them down into four concise steps to create a powerful method called Sales Made Simple.

The SMS method is simple and easy to learn and yet incredibly effective. It is a complete sales process, and flexible enough to be applied to any product or service

The author Julian Martin has spent his life selling. His career has taken him from small provincial newspapers to advertising manager of national magazines. Throughout his career the sales method remained constant. At every stage of his career Julian has applied the SMS method to whatever he was doing with astounding results.